"The story of a family is the element of a chain which unwinds its links to us, it is the basis of our intuitions, the affirmation of oneself in the choice of a means of expression."
1958
Humbert Siino
Humbert Siino is the originator of this story. It was in 1958 in Paris, rue de Reuilly, at the Soubrier house that he completed his apprenticeship and perfected his skills in this profession.
Although he is not yet of age, he is already sure, this passion will follow him throughout his life because it conveys all the values which are his and which characterize him: rigor, sensitivity and perfectionism.
1964
Creation
In 1964, he decided to move to the Côte d'Azur, in the Gulf of Saint-Tropez, where he built one of his most beautiful works, MAXIME DECOR, with his skilled hands.
This period is also marked by important and fulfilling professional meetings ( interior architects, decorators) for which he will put all his know-how at their service, managing to create "modern chic" decors for Tropézienne villas as well as for Parisian Haussmann apartments, even exported abroad.
1976
Eric Siino
Humbert also owes this sustainability to his son Eric, to whom he was able to pass on this rich heritage and who will soon make his contribution to the family building. It allows constant evolution to the company, constantly being on the lookout for technical and artistic progress in the profession, also paying great attention to the evolution of our society in the 80s, 90s and 2000s.
2006
Yannick Siino
Yannick Siino, the torchbearer of a third generation of enthusiasts, hopes to perpetuate this knowledge and these values, which were, for the two previous generations, the subject of a lifetime.